5 steps, and the setup itself takes minutes. Turn the section on, put a gated lead magnet in slot 1, put a gated Contact Me item in slot 2, and cut the rest. Rotate slot 1 with each campaign, so the buyer who lands on your profile finds the resource built for them.

Picture the buyer who just read your post or your DM. They click your name, scroll past your headline and About, and land on your best-performing post from last year. That's usually where they leave.

For a tech executive building pipeline for the business you run or sell into, that scroll is the most qualified traffic your profile gets. Anyone who reads that far is already interested, and the featured section decides what they do next.

Step 1: Turn the featured section on

Open your profile, click Add profile section, and pick Add featured. WeRSM's walkthrough of the feature gives the other route: Me, View profile, then Add featured inside the section.

The section sits below your profile header and above your Activity, which is why it matters so much. It's the last thing a buyer sees before your old posts take over.

LinkedIn lets you feature 4 kinds of things: Your posts, your LinkedIn articles, links to outside pages, and uploaded media like documents or video. For this setup you'll mostly use links, because both items point to a form.

Do this after your headline and About already speak to 1 buyer. A featured section works on a profile with a clearly chosen area of expertise. It can't rescue a profile that's still trying to speak to everybody.

Step 2: Put a gated lead magnet in slot 1

Slot 1 holds a lead magnet, first and foremost. It's something your buyer would value even if your name were missing from it, like a state-of-the-industry report or a how-to guide.

Gate it behind a short form that asks for an email and contact info. That's it. The buyer gets something useful, and you get a way to reach them again.

Skip the company case study here. A case study in slot 1 is you bragging about your features to someone who hasn't asked yet. Downright bragging.

Step 3: Put a gated Contact Me item in slot 2

Slot 2 is your Contact Me item. Treat it like the contact button on a website, sitting there for the buyer who's interested enough to scroll that far.

Gate this one too, with a Typeform or any form tool that asks a few qualifying questions. A form sorts the buyers who are ready for a call from the ones who are still looking.

The form does a second job that a raw calendar link can't. When a visitor turns out to be unqualified, you still keep their email for the day they do qualify, down the road.

Step 4: Order the 2 items and cut everything else

Lead magnet in slot 1, Contact Me in slot 2, and nothing after them. That order never flips.

Everything else comes out, starting with your best-performing post. Pinning it there is a trophy on the mantle. It impresses nobody, and a buyer has zero context for why they'd click it.

I argued for the 2-item limit from the diagnosis side in why outreach gets profile views but no calls. This is the build that goes with it.